Gen Ai
Gen AI Is the New Production Crew: 7 Ways Creators Are Winning With It Gen AI stopped being a novelty the moment it started looking real. Not "kind of real." Not "real for a robot." Actually real — the kind of real that makes a viewer scroll past, assume it was filmed on a sidewalk in Manhattan, and keep watching. The street interview format is the perfect proof. Handheld energy. One interviewer. One emerging character. One provocative question. It's the most recognizable video format on TikTok, Reels, and Shorts — and it used to require a camera, a crew, and a public location where strangers might say no. Now? You type a prompt. You pick a location. You ask a question. And in seconds, you've got a 9:16 vertical video with realistic characters, lighting, and lip sync that holds up next to filmed content. Here are seven ways gen AI is rewriting the creator playbook — and how to use it before your feed gets flooded by everyone else who figured it out. 1. ...