Digital Marketing
Digital Marketing That Moves the Needle: 7 Tactics We Use to Find Money, Not Just Traffic Most digital marketing is a bill. Ours is a lever. Santa Fe Capital Management LLC is a California-based conglomerate. We buy commercial real estate in Northern California, build web and mobile platforms, trade derivatives, and work on blockchain projects. We are not an agency. We are not a lifestyle brand. We are a deal shop that uses digital marketing the same way we use everything else — to generate revenue. "Where there is money to be made, we will go." That is not a slogan. That is how we evaluate every campaign, every channel, and every dollar spent. If you are an investor looking for yield, a business owner tired of overpriced agencies, or a blockchain founder who needs both code and capital, this list is for you. Here are seven digital marketing tactics we actually use — and how they pay for themselves. 1. SEO That Targets Buyers, Not Browsers Search engine optimization get...