Business To Business Social Media Marketing
Business To Business Social Media Marketing Most B2B social media advice is written by people who have never closed a deal. This is not that. Santa Fe Capital Management is a California-based conglomerate operating across real estate, web and mobile development, blockchain, derivatives trading, and digital marketing. We use social media to find money, not to collect followers. Business to business social media marketing is not a branding exercise. It is a deal-sourcing tool. Here is how we use it, and how you can too. 1. Go Where the Money Is — LinkedIn, Not TikTok If you sell to businesses, your buyers are on LinkedIn. That is not a suggestion; it is a fact. Executives, investors, and procurement officers check LinkedIn daily. They are not scrolling TikTok for vendor recommendations. Build a presence on LinkedIn first. Keep it functional. Your profile should state what you do, who you do it for, and how to reach you. No poetry. No mission statement essays. A clear headline and a d...